Why Most People Struggle With Financial Conversations
After fifteen years of teaching negotiation, I've noticed something interesting. It's rarely about not knowing what to say. Most people I meet have read the books, listened to the podcasts, maybe even taken a course or two.
The real challenge? It's emotional. When money's on the table, suddenly all that knowledge goes out the window. Your heart starts racing. You second-guess yourself. You accept less than you deserve because it feels safer than pushing back.
That's exactly why we built our program around practice, not theory. You can't learn to swim by reading about water. Same goes for negotiation—you need repetitions in a safe environment before the stakes get real.
